The initial footwear offering consists of more than 60 styles, including flats, heels, booties and over-the-knee boots, set to retail for $89 to $349. Many of the dance-inspired looks will feature studs and cap-toe details. Madonna's stylist, Arianne Phillips, will serve as the creative consultant. But Madonna herself will also have constant input into the line's development. "Her fingers are really on this brand," Phillips told Footwear News. "The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can't live without. You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective."
The shoe collection comes with the support of big retail players, including Nordstrom, Asos.com and Macy's, which also was the launch partner for Madonna's first retail project: the Material Girl line that hit in August 2010. This time, select stores will feature special displays to promote the Truth or Dare brand, and Selfridges in the U.K. will create a pop-up shop. The line also will debut at The Bay in Canada. Looking ahead, the plan is to expand the brand globally to Germany, France, Spain and Italy in 2013.
In addition to shoes, the Truth or Dare brand will launch intimates later this year.