November 01, 2011


Madonna to select Best Dancer out of eleven finalists from around the globe as part of the Smirnoff Nightlife Exchange Project at NYC's Roseland - November 12th.

Smirnoff and Live Nation Entertainment today announced that Madonna, the world's number one female artist, and Smirnoff, the world's number one vodka will be celebrating the best nightlife experiences around the globe including discovering the best dancer to join Madonna's dance crew at Roseland Ballroom on Saturday, November 12, 2011.

This incredible dance party is part of the Smirnoff Nighlife Exchange Project, an unparalleled cultural exchange where an anticipated 10 million people will get to discover, share and swap the most original nightlife experience in 50 countries.

The global dance celebration will feature dance performances from each of the eleven finalists who were selected from the hundreds of dancers from around the globe from countries including Belgium, Japan, Great Britain, the US and The Netherlands all of whom submitted videos and auditioned to join Madonna's dance crew.

With Shay Normann as the artistic director and choreographer for the event, the eleven finalists have also been working with Madonna's long-time choreographers Rich + Tone, in hopes of winning the top prize.

Madonna has hand picked DJ and Producer Martin Solveig to headline the event. Solveig has been collaborating with Madonna in the studio for her upcoming album. Hardy "Indigo" Muanza and Vikter Duplaix will also be spinning custom mixes.

Madonna has never strayed far from her dance roots in New York City. "Even with my crazy schedule, any chance I get to be on a dance floor in New York with fabulous music and incredible dancers is still my idea of a perfect evening. I can't wait for November 12th," commented the Material Girl. Madonna equals dance. She has earned a record 40 No. 1 hits on Billboard's Dance/Club Play Songs chart (out of a whopping 57 entries). Her most recent chart topper was "Celebration", in 2009.

The Smirnoff Nightlife Exchange event with Madonna in New York is one of 18 countries swapping their most original nightlife experiences on the night of November 12. In turn for New York's global celebration of the most original nightlife around the world. Amsterdam will host an event on the same night celebrating the very best of New York's own nightlife. To find out how you can 'Be There', go to

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition with Madonna, was the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of the Smirnoff Co. More details to be released in the coming months. For updates on Madonna, please visit For updates on The Smirnoff Nightlife Exchange Project please visit

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